Top 11 Roofing Advertising Ideas
Roofing is a very competitive market, with many competitors competing for attention. This is why it is important to have a strong brand identity and robust marketing strategy in place. Advertising your roofing business shouldn’t be an afterthought. Here are the top 11 marketing tips to help you stand out and make it to the top of your local roofing market. If the list seems daunting, or you need help with a few or all of the items below, please reach out and we would be happy to help! We would love to be your roofing contractor marketing team!
1. Mobile-Friendly SEO-Optimized Website
Your website should be at the top of the list if you want to effectively market your roofing business. It should be the center of your marketing plan. Your website should be easy to navigate, quick to load, and optimized for mobile devices. Just having a website won’t really move the needle anymore though. You will need to make sure it’s optimized for search engines. SEO or “search engine optimization,” is the marketing term to describe what needs to be done so Google and other search engines find your website when people look up your roofing services. It would be a shame to spend a lot of money on a website, but never come up when someone searches “roofing company near me”.
Your company website should be designed in a way that potential customers can easily learn more about your services, contact you, and see your completed jobs. Be sure to include company reviews, awards, and applicable licenses.
Careful thought should be given to the keywords you use on your website. You can use a free keyword research tool, like Google Keyword Planner, to find keywords that future customers may use to find your roofing business. Your web pages should naturally incorporate the keywords people might use when looking for roofing services. Today, being family-owned probably isn’t enough to get a customer to choose your business for roofing jobs over another.
BONUS TIP:
Consider creating a blog. You can create a blog post title with a question you get asked a lot as a roofing company owner and create your blog content by answering the question as detailed as possible. For example, “What’s the average price of a roof?” is a question a typical customer may want to know. As a roofing expert, you would be qualified to give them that answer.
If you already have a website but aren’t getting the number of leads you would like, we can conduct an SEO audit to give you clear action items to help increase your roofing leads. With a well-designed website and some careful SEO planning, you will be able to dominate your local roofing search results!
2. Claim and optimize your Google Business Profile
Your Google Business Profile, previously called GMB, allows Google to feature your business when searches are performed for services you offer that have local intent. Your profile will appear in local search results, which appear just below paid ads, but above organic search results. This makes it simple for potential customers to get in contact with you. Your profile should include your business name, address, phone number, website address, hours of operation, and pictures of your office and past work. Having a properly optimized Google Business Profile will also ensure your roofing business appears in Google Maps results.
3. Manage Your Reputation Online and Offline
According to a recent local consumer review survey, 77% of consumers “always” or “regularly” read online reviews when browsing for a local business. The number and quality of online reviews play an important role in determining your position in the local search rankings, so don’t be afraid to ask customers to leave you a quick review after completing a service. Not only do customers like seeing reviews… but Google does too! Be sure to respond to every review you receive, whether it’s good or bad. Even if you receive a bad review, make it clear that you are willing to do your best to make things right.
4. Get listed in online directories
Make sure to list your business in relevant online directories such as the Better Business Bureau, Angi (formerly known as Angie’s List), Home Advisor, Yelp!, and other local roofing-related sites. Industry-specific directories are often free of charge and don’t have much authority, but they are ideal for local SEO purposes. Some larger directories charge a fee for leads, however, we recommend spending your marketing budget on building up your own website, which will generate free leads for years to come.
5. Paid advertisements (Pay-Per-Click)
When you are in a competitive niche like roofing, sometimes you might want to supplement your leads by paying for PPC ads. Creating paid advertisements with Google Ads and Facebook Ads are great places to start. If someone is doing a search for a local roofing company, roofing company near me, roof replacement, or roof repair, they are likely ready to purchase. If you are targeting any of those keywords in your online advertising campaign, your business advertisement will display above the search results, which often brings in more relevant roofing leads. Setting up retargeted ads will build awareness of your roofing business, so when a customer is ready to get their roof replaced, they will think of your company. Online advertising can be an effective way to reach your target audience and is often used to generate roofing leads.
6. Be Present on Social Media
You should claim a Facebook Business Page, and include your relevant contact info. Creating an Instagram Business Account will also allow you to share current promotions, as well as photos and videos of your recent roofing work. The more you engage with your audience on social media platforms, the better chance you have to reach a larger potential audience. Posting photos and status updates will make your roofing business be more appealing to potential customers.
7. Email Marketing
Most people check their emails daily. Email marketing gives you an opportunity to connect with new leads and past customers by providing helpful tips, discounts, trends, and industry updates. You can send updates about customers you’ve helped, sponsorships you made, donations you have given to the community, and sales promotions. Effective mail marketing can help you maintain your customer base and increase your referrals.
8. Send Out Postcards or Flyers
Mailing postcards or using door hangers will let those in the local community know that you are a local roofing contractor, and will keep your roofing business in the back of their mind if they ever need roofing work completed on their home. This is a relatively inexpensive form of advertising, and won’t break the bank. Oftentimes, new roofing companies will use this technique to spread the news of their roofing services to neighborhoods in the area.
9. Follow up With The Leads You Already Have
Word-of-mouth is still a prime way for residential and commercial customers to choose a roofing company. Don’t be afraid to ask your network of friends, other local businesses, and past customers for referrals.
10. Network Locally
Consider joining your local Chamber of Commerce and attending local business meet-ups and townhalls to tell people about your roofing business. You can also sponsor local events like concerts or local sports teams. Try connecting with real estate agents and or property managers who might need your roofing services on a repeat basis. You can also wrap your work vehicles with your business name, phone number, and website.
11. Create Helpful YouTube Videos
Creating helpful YouTube Videos is a great way to get your name and brand recognized locally. Those videos can also boost your search rankings when added to your website. In your videos, you can answer important questions, show your team working, provide testimonials from customers, and showcase the work you have done.
We at Plainfield Web Design hope you enjoyed those roofing marketing tips! We hope these advertising ideas help you generate roofing leads for years to come. If you need help creating your digital marketing plan please contact us today! We offer a range of local SEO services to help your roofing business be seen. If you enjoyed this content please consider sharing it with other roofing contractors who may find benefit.